Resume Keywords

Discover the top ATS resume keywords that beat applicant tracking systems. Get resume optimization tips, keyword examples & ATS-friendly formatting for 2025.

When you apply for a job, you’re not only up against hundreds of other candidates but also advanced Application Tracking System (ATS) platforms. These act as gatekeepers, filtering resumes for specific keywords—75% never make it to a recruiter’s desk. To increase your chances of getting an interview, you must integrate ATS resume keywords that employers look for.

That’s not all—you need to consider other factors like formatting and the length of your resume. Why? These factors ultimately affect how ATS reads your resume. If it cannot parse your resume, you will not be shortlisted, even if you otherwise meet the job requirements. This is no reason to worry, though. Including ATS resume keywords is a fairly simple process that you can easily master within an hour—provided you follow the right approach.

In this blog, we’ll share some of our top tips and strategies, including:
  • How to optimize your resume for ATS?
  • Best keywords for resume optimization
  • Where to find the top keywords for resume building?

We’ll also provide relevant resume keyword examples you can use in your own resume.

Understanding Resume Keywords

Resume keywords can be found in the employer’s job description. They relate to specific job titles, skills, experience, education, or industry-standard certifications. These will vary from industry to industry and role to role. ATS are programmed to screen your resume for these keywords based on pre-defined rules. In addition, ATS will also score your resume based on your answers to specific application questions.

There are different types of ATS, each using unique scanning patterns. This is why it is important to use standard formatting, clearly defined sections, common fonts, and correct margins in your resume. The goal of resume optimization is to make it as easy as possible for ATS to parse your resume, maximizing your odds of getting shortlisted.

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Key Elements of Resume Optimization for ATS

Let’s take a closer look at the specific aspects of resume formatting and keyword optimization:

Skills Section

This is where you incorporate the technical and soft skills mentioned in the job description. Depending on the role, some skills may have more weightage than others. So, read the job description carefully to decide which ones to prioritize. For example, “Business Development”, “CRM Implementation”, “Content Marketing”, “Screenplay Writing”, etc.

Work experience

Incorporating your achievements as bullet points can be an excellent way to include ATS resume keywords. You can easily fit in keywords with statements like “Led a cross-functional team to identify the reasons for declining C-Sat scores and recommended process changes” or “improved sales by 30% through email marketing campaigns”.

File Formats

MS Word (.docx) and PDF (.pdf) are two of the most ATS-compatible file types out there. If you are using a resume template, ensure you can download in these formats to make sure there are no blind spots. Email yourself a copy of your resume and download the attachment to double-check before using it for job applications.

Job Title

In most cases, ATS will first screen your resume by job title. The key is to use the exact same job title from the job description. For example,” Project Manager” or “Senior Business Analyst II”. Any deviations could result in rejection.

Formatting

Avoid using tables, colors, graphics, or page breaks. These can interfere with the optical character scanning technology used by ATS resume scanners. In some cases, they may not able to read entire sections of your resume.

Standard Fonts

No matter the role or industry you’re in, it is best to use standard fonts like Arial, Roboto, or Calibri. Using designer fonts can impact your ATS scanning patterns and increase the chances of rejection.

Summary

If the employer requires a Junior Data Analyst with experience in SQL and data visualization, your resume summary must include those exact keywords. Integrate as many keywords as possible in this section to increase your chances of passing ATS screening.

Education and certifications

Tailor this section of your resume to include job-specific qualifications and certificates. This can increase your resume’s ATS score—just double-check for spelling mistakes or capitalization errors, as they can prevent ATS from parsing your information correctly.

Typical certificates to add include “AWS Certified Solutions Architect, “Six Sigma Green Belt”, etc.

10 Resume Keywords That Beat ATS: Top Examples

Here are some examples of ATS resume keywords that you can use in your own resume. These are industry-specific, so only use those that match your desired role and the employer’s expectations outlined in the job description:

Business, Finance, Legal:

  • Account management
  • Analytical skills
  • Auditing
  • Banking
  • Budget management
  • Consulting
  • Cost Reduction
  • Financial reporting
  • Financial Management
  • Tableau
  • Underwriting

Retail, Human Resources, Customer Support

  • Customer experience
  • Client relationships
  • Sales operations
  • Salesforce
  • Support operations
  • Talent acquisition
  • Talent Management
  • Human resources
  • Performance metrics
  • Employee Relations

Health and Wellness

  • Healthcare
  • Hospital management
  • Pharmaceutical
  • Medical device
  • Nursing
  • Public policy
  • Therapy
  • Losgistics
  • Ordering
  • Psychology

Marketing and Design

  • Digital marketing
  • Key Performance Indicators (KPI)
  • Marketing plans
  • Campaign management
  • Influencer marketing
  • CRM
  • Conversion rate
  • UX design
  • Marketing content localization
  • Copywriting
  • Brand guidelines

 

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How to Find the Best Keywords for Your Resume

Want to learn about some little-known ways to identify resume keywords? Read on:

  • Read the job description

    To find keywords, start by highlighting words that appear multiple times in the job description. These could either be listed as required skills, educational qualifications, certifications, or knowledge of specific processes or software. Most keywords are usually listed under sections like “Responsibilities” or “Requirements”.

  • Make a note of soft skills

    There is a common tendency among job seekers to only count technical skills as potential keywords. However, soft skills like problem-solving, communication, cross-functional collaboration, leadership, and conflict management are gaining importance.

    Include a good mix of both technical and soft skills as keywords, based on the frequency and the context in which they are used.

  • Use an ATS resume checker tool

    To make sure you cover every possible ATS resume keyword, use an online resume checker. These are free tools that can be used to find any keywords in the job description you may have missed.

    Many ATS checkers will provide specific tips on how to optimize for ATS in the best possible way. If you need to redo your resume from scratch, many of these tools also offer a free ATS resume builder, enabling you to tailor your resume for each job application—all within minutes.

  • Find similar keywords using LinkedIn and AI

    When filing out job applications on LinkedIn, you may have to answer certain qualifying questions. More often than not, these questions include keywords (key skills and qualifications) that employers look for. Copy-paste the keywords into ChatGPT and ask it to find similar keywords based on your preferred job role and industry.

Pro-tip: Create a prompt like “Analyze this job listing and identify key requirements and related phrases I should include in my application”.

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How to Optimize Resume for ATS: Tips and Best Practices

Other than ATS resume keywords, you must also focus on the overall structure and formatting to pass screening:

Resume Format

Rather than using a traditional chronological resume, choose the ‘functional’ resume layout—it starts off with the Skills Section, followed by the Education and Skills sections respectively. This can increase your ATS resume score and can make it easier for recruiters to see the value you bring.

Bullet Points

When listing your experience or skills, start each bullet point with an action-oriented verb. Next, describe the problem you helped solve, the approach you took, and the outcome you achieved. This format allows you to place ATS resume keywords naturally and provides sufficient context to the interviewer.

Avoid keyword stuffing

Using keywords out of context is not only confusing for the interviewers, but it can also call your professional credibility into question. Each keyword should be used no more than 2-3 times as naturally as possible.

Minimize design elements

Design elements like icons, tables, and even background color can affect ATS parsing. This can potentially result in rejection for no other reason than a technical limitation. Stick to a standard white background, standard fonts, and icons. Avoid the use of page breaks or multiple page margins in the same document.

Tailor your resume for each application

Generic resumes are likely to be rejected—they are not ATS-compliant and show a lack of professionalism. Tailoring your resume for job-specific keywords is easier than ever, thanks to online resume builders. Many of them come with useful features like AI keyword suggestions, ATS resume templates, and spell checkers. This means you can customize your resume for any number of applications much faster than ever before.