Discover the top ATS resume keywords that beat applicant tracking systems. Get resume optimization tips, keyword examples & ATS-friendly formatting for 2025.
When you apply for a job, you’re not only up against hundreds of other candidates but also advanced Application Tracking System (ATS) platforms. These act as gatekeepers, filtering resumes for specific keywords—75% never make it to a recruiter’s desk. To increase your chances of getting an interview, you must integrate ATS resume keywords that employers look for.
That’s not all—you need to consider other factors like formatting and the length of your resume. Why? These factors ultimately affect how ATS reads your resume. If it cannot parse your resume, you will not be shortlisted, even if you otherwise meet the job requirements. This is no reason to worry, though. Including ATS resume keywords is a fairly simple process that you can easily master within an hour—provided you follow the right approach.
In this blog, we’ll share some of our top tips and strategies, including:
- How to optimize your resume for ATS?
- Best keywords for resume optimization
- Where to find the top keywords for resume building?
We’ll also provide relevant resume keyword examples you can use in your own resume.
Understanding Resume Keywords
Resume keywords can be found in the employer’s job description. They relate to specific job titles, skills, experience, education, or industry-standard certifications. These will vary from industry to industry and role to role. ATS are programmed to screen your resume for these keywords based on pre-defined rules. In addition, ATS will also score your resume based on your answers to specific application questions.
There are different types of ATS, each using unique scanning patterns. This is why it is important to use standard formatting, clearly defined sections, common fonts, and correct margins in your resume. The goal of resume optimization is to make it as easy as possible for ATS to parse your resume, maximizing your odds of getting shortlisted.

Key Elements of Resume Optimization for ATS
Let’s take a closer look at the specific aspects of resume formatting and keyword optimization:
10 Resume Keywords That Beat ATS: Top Examples
Here are some examples of ATS resume keywords that you can use in your own resume. These are industry-specific, so only use those that match your desired role and the employer’s expectations outlined in the job description:
Business, Finance, Legal:
- Account management
- Analytical skills
- Auditing
- Banking
- Budget management
- Consulting
- Cost Reduction
- Financial reporting
- Financial Management
- Tableau
- Underwriting
Retail, Human Resources, Customer Support
- Customer experience
- Client relationships
- Sales operations
- Salesforce
- Support operations
- Talent acquisition
- Talent Management
- Human resources
- Performance metrics
- Employee Relations
Health and Wellness
- Healthcare
- Hospital management
- Pharmaceutical
- Medical device
- Nursing
- Public policy
- Therapy
- Losgistics
- Ordering
- Psychology
Marketing and Design
- Digital marketing
- Key Performance Indicators (KPI)
- Marketing plans
- Campaign management
- Influencer marketing
- CRM
- Conversion rate
- UX design
- Marketing content localization
- Copywriting
- Brand guidelines
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How to Find the Best Keywords for Your Resume
Want to learn about some little-known ways to identify resume keywords? Read on:
Pro-tip: Create a prompt like “Analyze this job listing and identify key requirements and related phrases I should include in my application”.

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How to Optimize Resume for ATS: Tips and Best Practices
Other than ATS resume keywords, you must also focus on the overall structure and formatting to pass screening:


